Corporate Identity

Branding work for small/medium online businesses

During my time at Frooition I have been lucky enough to work with clients that needed a brand identity designed for them to go along with their e-commerce web presence. Specifications varied from singular logos, new colour schemes/typography, updating existing assets and all of the above. The clients I worked with appreciated the value of well designed brand identity and I was happy to provide work that gave their business' a consistent professional look across all their new digital platforms.

The design process worked similarly to that of their web design projects. A period of research followed by working through concepts and eventually 'working-up' what I feel to be the strongest options. The client will then get the opportunity to review the concept and we will work together iteratively to ensure the final result is something they are happy with.

As you can see from the example below, designing a logo is just one aspect of the branding process. The logo works with the colours, typography, imagery and layout to create a unified vision for the business. This provides the business with a foundation to build from when creating their own business materials and communicating with customers.